Master of Communication

Course summary for current students

Year

2016 course information

Award granted Master of Communication
Duration1.5 years full-time or part-time equivalent
CRICOS course code065146M
Deakin course codeA747

Offered to continuing students only

Course sub-headings

Course overview

The Master of Communication is a stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises.

Professional recognition

Students taking Public Relations stream only may qualify for membership of the Public Relations Institute of Australia (PRIA) by completing the specified units.

Alternative exits

Graduate Certificate of Communication (A539)
Graduate Diploma of Communication (A639)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Professional Writing (A661)
Graduate Diploma of Public Relations (A643)

Course rules

Student must successfully complete 12 credit points of study comprising:

  • at least 6 credit points of study from one of the following specialisations: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
  • a further 6 credit points of electives selected from units offered in the specialisations above and/or from units offered in the Master of Arts (Writing and Literature) (A748), which may include a research project or internship.

Specialisations

Refer to the details of each specialisation for availability

Advertising

Journalism

Media and Communication

Professional Writing

Public Relations

Research units

ALX711Research Project (4 credit points)

ALX715Research Project A (2 credit points)

ALX716Research Project B (2 credit points)

ALX720Minor Research Project (2 credit points)

Internship

ACC700Communication and Creative Arts Internship

Details of specialisations

Advertising

ACA715Creative Enterprise Project

ACC700Communication and Creative Arts Internship

ACC717Law, Media and Communication (Formerly ALJ724)

ALR710Marketing Communication

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

ALR733Advertising Theory and Practice

Journalism

ACA715Creative Enterprise Project

ACC717Law, Media and Communication (Formerly ALJ724)

ALJ710Multimedia Journalism

ALJ721International News

ALJ722Investigative and Narrative Journalism

ALJ725Editing and Design in a Multiple Media Environment

ALJ728Feature Writing

ALJ729Newsroom Practice

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

Media and Communication

Core unit

ALC706 Culture, Communication and Globalisation: Critical Practices in/and Local Culture (No longer available for enrolment)

Electives

ACA715Creative Enterprise Project

ACC717Law, Media and Communication (Formerly ALJ724)

ACF702Television Commercial Production

ACF705Documentary Production Practice

ACM701 Global Media and War (No longer available for enrolment)

ALC705 Organisational Communication: Culture, Diversity, Technology and Change (No longer available for enrolment)

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

ALW729Writing for Communication Media

Professional Writing

Electives

ACA715Creative Enterprise Project

ACM733 My Story: Autobiographical and Experimental Video Producation (No longer available for enrolment)

ALL705Vision and Revision: Contemporary Short Stories

ALL706Histories, Fictions

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

ALW720Narrative Nonfiction: Stories of Place

ALW729Writing for Communication Media

ALW730Creative Nonfiction: the Personal Essay

ALW731 Creative Non-Fiction Writing B (No longer available for enrolment)

ALW732Fiction Writing: Story, Structure and Starting Out

ALW734Script Writing

ALW735Script Writing B

ALW736Advanced Poetics

ALW738Editing

ALW739Publishing

Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives

ACA715Creative Enterprise Project

AIP740Public Policy Analysis

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation