Master of Communication

Course summary for current students

Year

2015 course information

Award granted Master of Communication
Duration1.5 years full-time or part-time equivalent
CRICOS course code065146M
Deakin course codeA747

From 2015 this course is for pipelining students only.

Course sub-headings

Course overview

The Master of Communication is a stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises.

The course is designed for those wanting to enter the professional communication industry and those already in the industry wanting to gain or add to their qualifications for career advancement prospects.

You can select to undertake specific and intensive training in the areas of journalism, media and communication, professional writing or public relations, with the possibility of cross-disciplinary explorations. The coherent and flexible course structure allows you to build on your knowledge base so you can move across professional fields. The course acknowledges that a broader range of skills is required to remain competitive and maintain competencies in the industry.

Professional recognition

STUDENTS TAKING PUBLIC RELATIONS STREAM ONLY: Students may qualify for membership of the Public Relations Institute of Australia (PRIA) by completing 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Alternative exits

Graduate Certificate of Communication (A539)
Graduate Diploma of Communication (A639)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Professional Writing (A661)
Graduate Diploma of Public Relations (A643)

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

To qualify for the Master of Communication, a student must successfully complete 12 credit points of study comprising:

  • at least 6 credit points of study (including core units) from one of the following specialisations: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
  • a further 6 credit points of electives selected from units offered in the specialisations above and/or from units offered in the Master of Arts (Writing and Literature) or any other elective with the permission of the Post Graduate Course Director.

See the Master of Arts (Writing and Literature) (A748) for available units.

Specialisations

Refer to the details of each specialisation for availability.

Advertising

Journalism
Media and Communication
Professional Writing
Public Relations

Note: Not all units in the specialisations are offered at Burwood (Melbourne) and Cloud (online) mode. Please carefully check availability of units in the course structure and unit descriptions.

Details of specialisations

Advertising

Trimester 1

ALR733Advertising Theory and Practice

Trimester 2

ACA715Creative Enterprise Project

ACC717Law Media and Communication [Formerly ALJ724]

ALR710Marketing Communication

ALR732Research Methods for Contemporary Society

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

Journalism

Trimester 1

ALJ710Multimedia Reporting

ALJ721International News

ALJ728Feature Writing

ALJ729Newsroom Practice

Trimester 2

ACA715Creative Enterprise Project

ALJ722Investigative and Narrative Journalism

ACC717Law Media and Communication [Formerly ALJ724]

ALJ725Editing and Design in a Multiple Media Environment

ALR732Research Methods for Contemporary Society

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

Media and Communication

Core unit
Trimester 1

ALC706Culture, Communication and Globalisation: Critical Practices in/and Local Cultures (not offered 2015)*


Electives

Trimester 1

ACF702Television Commercial Production

ACM701Global Media and War

ALC705Organisational Communication: Culture, Diversity, Technology and Change (not offered 2015)*

Trimester 2

ACA715Creative Enterprise Project

ACF705Documentary Production Practice

ACC717Law Media and Communication [Formerly ALJ724]

ALR732Research Methods for Contemporary Society

ALW729Writing for Communication Media

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

* Students who wish to enrol in either ALC705 or ALC706 are advised to take ACM701 instead. Students who wish to enrol in both ALC705 and ALC706 are advised to enrol in ACX701 (2 credit points).

Professional Writing

Electives

Trimester 1

ALW730Creative Nonfiction: the Personal Essay

ALW732Fiction Writing: Story, Structure and Starting Out

ALW734Script Writing A

ALW736Poetics of Writing A

ALW738Editing

Trimester 2

ACA715Creative Enterprise Project

ACM733Unit description is currently unavailable

ALL705Short Stories: Writers and Readers

ALL706Histories, Fictions

ALW720Narrative Nonfiction: Stories of Place

ALW729Writing for Communication Media

ALW731 Creative Non-Fiction Writing B (Final year of offer 2014)

ALW735Script Writing B

ALW739Publishing

ALR732Research Methods for Contemporary Society

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.

Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives

Trimester 1

AIP740Public Policy Analysis

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

Trimester 2

ACA715Creative Enterprise Project

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR718Critical Public Relations, Culture and Social Change

ALR732Research Methods for Contemporary Society

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

 

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