Master of Communication
Course summary for current students
Note:
You are seeing the 2011 view of this course information. These details may
no longer be current.
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Tel 03 9244 6007
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B = Melbourne Burwood Campus
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Communication |
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| Campus | Offered at Melbourne Burwood Campus, Off campus |
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| Duration | 1.5 years full-time or part-time equivalent |
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| CRICOS course code | 065146M |
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| Deakin course code | A747 |
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Course sub-headings
Course overview
The Master of Communication is a stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises.
The course is designed for those wanting to enter the professional communication industry and those already in the industry wanting to gain or add to their qualifications for career advancement prospects.
You can select to undertake specific and intensive training in the areas of journalism, media and communication, professional writing or public relations, with the possibility of cross-disciplinary explorations. The coherent and flexible course structure allows you to build on your knowledge base so you can move across professional fields. The course acknowledges that a broader range of skills is required to remain competitive and maintain competencies in the industry.
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Alternative exits
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Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
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Course rules
To qualify for the Master of Communication, a student must successfully complete 12 credit points of study comprising:
- at least 6 credit points of study (including core units) from one of the following specialisations: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
- a further 6 credit points of electives selected from units offered in the specialisations above and/or from units offered in the Master of Arts (Writing and Literature) or any other elective with the permission of the Post Graduate Course Director.
See the Master of Arts (Writing and Literature) (A748) for available units.
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Specialisations
Advertising
Journalism
Media and Communication
Professional Writing
Public Relations
Note: Not all units in the specialisations are offered at Burwood and off campus. Please carefully check availability of units in the course structure and unit descriptions.
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Details of specialisations
Advertising
Trimester 1
| ALJ724 | Law Media and Communication (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
Trimester 2
| ACE701 | Developing Arts Audiences (B, X) |
| ALC714 | Advertising: Designing Desires * |
| ALR710 | Marketing Communication (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
* Not offered 2011.
Journalism
Trimester 1
| ALJ724 | Law Media and Communication (B, X) |
| ALJ729 | Newsroom Practice (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
Trimester 2
| ALJ722 | Journalism in Contemporary Society (B, X) |
| ALJ725 | Editing and Design in a Multiple Media Environment (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
* Not offered 2011
Media and Communication
Core unit
Trimester 1
| ALC706 | Culture, Communication and Globalisation: Critical Practices in/and Local Cultures (B, X) |
Electives
Trimester 1
| ACM717 | Television Commercial Production (B) |
| ACM730 | Images, Symbols and Identity * |
| ALC705 | Organisational Communication: Culture, Diversity, Technology and Change (B, X) |
| ALJ724 | Law Media and Communication (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
Trimester 2
| ACM701 | Global Media and War (B, X) |
| ACM716 | Building Creative Teams (B) |
| ACM718 | Documentary Methods and Theory (B) |
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ACM723 | Visual Research: Theory and Methodology (B) |
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
* Not offered 2011.
Professional Writing
Electives
Trimester 1
| ALL705 | Short Stories: Writers and Readers (B, X) ** |
| ALL706 | Histories, Fictions (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
| ALW730 | Creative Non-Fiction Writing A (B, X) |
| ALW732 | Fiction Writing: Story, Structure and Starting Out (B, X) |
| ALW734 | Script Writing A (B, X) |
Trimester 2
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALW731 | Creative Non-Fiction Writing B (B, X) |
| ALW733 | Fiction Writing: Ideas and Innovations (B, X) |
| ALW735 | Script Writing B (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
Trimester 3
| ALW749 | Crossing Borders - in Country Travel and Research Project * |
Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.
* Not offered 2011.
** Offered trimester 3 (2010/11)
Public Relations
Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.
Electives
Trimester 1
| AIP740 | Public Policy Analysis (X) |
| ALR704 | Public Relations Management (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) |
Trimester 2
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR710 | Marketing Communication (B, X) |
| ALR718 | New Activism, Communication and Citizenship * |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
* Not offered 2011 or 2012.
