Current students

Course search

Master of Communication/Master of Arts (Creative Enterprise)

Course summary for current students

Award granted Master of Arts (Creative Enterprise) / Master of Communication
Duration2 years full-time or part-time equivalent
CRICOS course code068661A
Deakin course codeD714

Offered to continuing students only

Course sub-headings

Course overview

The combined Master of Communication/Master of Arts (Creative Enterprise) is a two year course which brings together two successful masters programs, providing the opportunity to develop broad, work-ready skills with specialisms in advertising, public relations, journalism, media and communication or professional writing to increase employability. The intensive creative incubator provides the opportunity for you to take a creative project, start-up creative enterprise or production outcomes to industry-ready standard. The combined course offers you a unique professional advantage in a growing competitive market.

Back to top

Alternative exits

Graduate Certificate of Journalism (A549)
Graduate Certificate of Media and Communication (A539)
Graduate Certificate of Professional Writing (A561)
Graduate Certificate of Public Relations (A543)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Media and Communication (A639)
Graduate Diploma of Professional Writing (A661)
Graduate Diploma of Public Relations (A643)
Master of Arts (Professional Communication) (A747)

Back to top

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Back to top

Course rules

To qualify for the award of Master of Communication/Master of Arts (Creative Enterprise), students must successfully complete 16 credit points of study comprising:

  • 7 credit points of core units listed below
  • a minimum of 6 credit points of study (including core units) from one of the following specialisations from the Master of Communication: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
  • up to 3 credit points of electives taken from the Master of Communication and/or from the Master of Arts (Writing and Literature) or the elective list from Master of Arts (Creative Enterprise), or any other level 7 coded unit offered within the Faculty of Arts and Education with the permission of the Course Director

Back to top

Specialisations

Refer to the details of each specialisation for availability.

 

 

Advertising

Journalism
Media and Communication
Professional Writing
Public Relations

Note: Not all units in the specialisations are offered at Burwood (Melbourne). Please carefully check availability of units in the course structure and unit descriptions.

Back to top

Course structure

Core Units 

 

Trimester 1

ALR715 New Ventures in Creative Enterprise  

 

Trimester 2

ACE701 Developing Arts Audiences  *

ALJ724 Law Media and Communication  

 

*ACE701 not offered 2014, re-offered 2015.

Back to top

Details of specialisations

Advertising

Trimester 1

ALR715 New Ventures in Creative Enterprise  

ALR733 Advertising Theory and Practice  

 

 

Trimester 2

ACE701 Developing Arts Audiences  *

ALJ724 Law Media and Communication  

ALR710 Marketing Communication  

ALR732 Research Methods for Contemporary Society  

 

*ACE701 not offered 2014, re-offered 2015.

 

Trimester 1 and 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

Journalism

Trimester 1

ALJ710 Multimedia Reporting  

ALJ728 Feature Writing  

ALJ729 Newsroom Practice  

ALR715 New Ventures in Creative Enterprise  


Trimester 2

ALJ721 International News  (Commencing 2014)

ALJ722 Investigative and Narrative Journalism  

ALJ724 Law Media and Communication  

ALJ725 Editing and Design in a Multiple Media Environment  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 and 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

Media and Communication

Core unit
Trimester 1

ALC706 Culture, Communication and Globalisation: Critical Practices in/and Local Cultures  


Electives


Trimester 1

ACM717 Television Commercial Production  

ALC705 Organisational Communication: Culture, Diversity, Technology and Change  

ALR715 New Ventures in Creative Enterprise  


Trimester 2
ACM701 Global Media and War  *

ACM718 Documentary Methods and Theory  

ACM733 My Story: Autobiographical and Experimental Video Production  

ALJ724 Law Media and Communication  

ALR732 Research Methods for Contemporary Society  

ALW729 Writing for Communication Media  

 

Trimester 1 and 2

ACM723 Unit description is currently unavailable  *

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

 

*ACM701, ACM723 not offered 2014.  Re-ofered 2015.

Professional Writing

Electives

Trimester 1

ALR715 New Ventures in Creative Enterprise  

ALW730 Creative Nonfiction: Telling It Slant  

ALW732 Fiction Writing: Story, Structure and Starting Out  

ALW734 Script Writing A  

ALW736 Poetics of Writing A  

ALW738 Editing  


Trimester 2

ACM733 My Story: Autobiographical and Experimental Video Production  

ALL706 Histories, Fictions  

ALW720 Travel Writing  *

ALW729 Writing for Communication Media  

ALW731 Creative Non-Fiction Writing B  

ALW733 Fiction Writing: Ideas and Innovations  

ALW735 Script Writing B  

ALW739 Publishing  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 and Trimester 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

 

Trimester 1 and Trimester 3

ALW749 Crossing Borders - in Country Travel and Research Project  *

 

Trimester 2 and Trimester 3

ALL705 Short Stories: Writers and Readers  

 

* ALW720, ALW749 not offered 2014, re-offered 2015.

Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.

Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives

Trimester 1

AIP740 Public Policy Analysis  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 and 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

 

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007