Master of Communication/Master of Arts (Creative Enterprise)
Course summary for current students
Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
artsed-pg@deakin.edu.au
B = Melbourne Burwood Campus
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Arts (Creative Enterprise) / Master of Communication |
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| Duration | 2 years full-time or part-time equivalent |
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| CRICOS course code | 068661A |
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| Deakin course code | D714 |
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Offered to continuing students only |
Course sub-headings
Course overview
The combined Master of Communication/Master of Arts (Creative Enterprise) is a two year course which brings together two successful masters programs, providing the opportunity to develop broad, work-ready skills with specialisms in advertising, public relations, journalism, media and communication or professional writing to increase employability. The intensive creative incubator provides the opportunity for you to take a creative project, start-up creative enterprise or production outcomes to industry-ready standard. The combined course offers you a unique professional advantage in a growing competitive market.
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Alternative exits
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Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
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Course rules
To qualify for the award of Master of Communication/Master of Arts (Creative Enterprise), students must successfully complete 16 credit points of study comprising:
- 7 credit points of core units listed below
- a minimum of 6 credit points of study (including core units) from one of the following specialisations from the Master of Communication: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
- up to 3 credit points of electives taken from the Master of Communication and/or from the Master of Arts (Writing and Literature) or the elective list from Master of Arts (Creative Enterprise), or any other level 7 coded unit offered within the Faculty of Arts and Education with the permission of the Course Director
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Specialisations
Advertising
Journalism
Media and Communication
Professional Writing
Public Relations
Note: Not all units in the specialisations are offered at Burwood. Please carefully check availability of units in the course structure and unit descriptions.
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Course structure
Core Units
Trimester 1
| ALR715 | New Ventures in Creative Enterprise (B, X) |
Trimester 2
| ACE701 | Developing Arts Audiences (B, X) |
| ALJ724 | Law Media and Communication (B, X) |
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Details of specialisations
Advertising
Trimester 1
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
Trimester 2
| ACE701 | Developing Arts Audiences (B, X) |
| ALJ724 | Law Media and Communication (B, X) |
| ALR710 | Marketing Communication (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
Journalism
Trimester 1
| ALJ710 | Multimedia Reporting (B, X) |
| ALJ729 | Newsroom Practice (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALJ721 | International News (B, X) (Commencing 2014) |
Trimester 2
| ALJ722 | Investigative and Narrative Journalism (X) |
| ALJ724 | Law Media and Communication (B, X) |
| ALJ725 | Editing and Design in a Multiple Media Environment (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
Media and Communication
Core unit
Trimester 1
| ALC706 | Culture, Communication and Globalisation: Critical Practices in/and Local Cultures (B, X) |
Electives
Trimester 1
| ACM717 | Television Commercial Production (B) |
| ALC705 | Organisational Communication: Culture, Diversity, Technology and Change (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
Trimester 2| ACM701 | Global Media and War (B, X) |
| ACM718 | Documentary Methods and Theory (B) |
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALJ724 | Law Media and Communication (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
Trimester 1 and 2
| ACM723 | Visual Research: Theory and Methodology (B) |
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
Professional Writing
Electives
Trimester 1
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALW730 | Creative Nonfiction: Telling It Slant (B, X) |
| ALW732 | Fiction Writing: Story, Structure and Starting Out (B, X) |
| ALW734 | Script Writing A (B, X) |
| ALW736 | Poetics of Writing A (B) |
Trimester 2
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALL706 | Histories, Fictions (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
| ALW731 | Creative Non-Fiction Writing B (B, X) |
| ALW733 | Fiction Writing: Ideas and Innovations (B, X) |
| ALW735 | Script Writing B (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and Trimester 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
Trimester 1 and Trimester 3
| ALW749 | Crossing Borders - in Country Travel and Research Project (X) |
Trimester 2 and Trimester 3
| ALL705 | Short Stories: Writers and Readers (B, X) |
* ALW720 not offered 2014, re-offered 2015.
Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.
Public Relations
Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.
Electives
Trimester 1
| AIP740 | Public Policy Analysis (X) |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) |
Trimester 2
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR710 | Marketing Communication (B, X) |
| ALR718 | New Activism, Communication and Citizenship (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
