Bachelor of Business (Sport Management)

Course summary for current students

Year2016 course information
Award granted Bachelor of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration3 years full-time or part-time equivalent
Deakin course codeM391

Course sub-headings

Course overview

Deakin’s Bachelor of Business (Sport Management) is designed to provide students with skills to work in the business of sport, in all its manifestations, including professional sport, national and state sporting organisations and community sport.  The course covers the financial, promotional, managerial, legal and other aspects of sport as a business, providing the skills required to work in areas such as managing organisations that conduct sporting competitions and major events, community programs that encourage participation in sport, and organisations that support sporting competitions such as sporting goods manufacturers and retailers, sports promoters, facility designers and managers, and player managers and agents.

The ability to apply management and marketing theories and business principles generally within a leisure framework is a core feature of the degree.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations.
Communication Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry.
Critical thinking Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry.
Problem solving Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry.
Self-management Demonstrate skills to work independently and take responsibility for continuing professional development.
Teamwork Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry.
Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural).
  Approved by Faculty Board October 2014

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
$9,618Not applicable$26,000

The rates shown are based on 1 Equivalent Full Time Study Load (EFTSL) or 8 credit points. If your study load for the year is less than or more than 1 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

The course consists of 24 unit credit points, including 17 credit points of core units. The core units comprise 8 credit points of sport management units and 9 credit points of business units. The 7 credit points of elective units enable students to complete a major sequence of their choice.

No more than ten credit points may be taken at Level 1.  

At least six credit points must be taken at Level 3, of which four must be Faculty of Business and Law units course grouped to a Faculty of Business and Law undergraduate degree.

Course structure

Sport Management Core Units

MLC310Sport and the Law

MMS100Sport Organisation

MMS201Sport in Society

MMS202Management of Sport Performance

MMS306Sport Management Practicum

MMS307Sport Facility and Event Management

MMS308Sport Marketing

MMS313Sport Leadership and Governance

Business Core Units

MAA103Accounting for Decision Making

MAE101Economic Principles

MAF101Fundamentals of Finance

MCA010Communication for Academic Studies (0 credit point unit)

MIS101Unit description is currently unavailable

MIS171Business Analytics

MLC101Business Law

MMH299Unit description is currently unavailable

MMK277Unit description is currently unavailable


Elective Units

The 7 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any units offered by the University or from the elective units listed below.

MMS314Planning for Sport Policy and Development