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Bachelor of Business (Sport Management)

Course summary for current students

Award granted Bachelor of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration3 years full-time or part-time equivalent
Deakin course codeM391

* For a  helpful guide to courses and careers in business and law please refer to our Your Decision undergraduate careers guide [1.8MB] 

Course sub-headings

Course overview

Deakin’s Bachelor of Business (Sport Management) is designed to provide students with skills to work in the business of sport, in all its manifestations, including professional sport, national and state sporting organisations and community sport.  The course covers the financial, promotional, managerial, legal and other aspects of sport as a business, providing the skills required to work in areas such as managing organisations that conduct sporting competitions and major events, community programs that encourage participation in sport, and organisations that support sporting competitions such as sporting goods manufacturers and retailers, sports promoters, facility designers and managers, and player managers and agents.


The ability to apply management and marketing theories and business principles generally within a leisure framework is a core feature of the degree.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

The course consists of 24 unit credit points, including 17 credit points of core units. The core units comprise 8 credit points of sport management units and 9 credit points of business units. The 7 credit points of elective units enable students to complete a major sequence of their choice.


No more than ten credit points may be taken at Level 1.  

At least six credit points must be taken at Level 3, of which four must be Faculty of Business and Law units course grouped to a Faculty of Business and Law undergraduate degree.

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Course structure

Sport Management Core Units

MLC310 Sport and the Law  

MMS100 Sport Organisation  

MMS101 Sport in Society  

MMS202 Management of Sport Performance  

MMS306 Sport Management Practicum  

MMS307 Sport Facility and Event Management  

MMS308 Sport Marketing  

MMS313 Sport Leadership and Governance  


Business Core Units

MAA103 Accounting for Decision Making  

MAE101 Economic Principles  

MAF101 Fundamentals of Finance  

MCA010 Communication for Academic Studies  

MIS101 Business Information Systems  

MIS171 Business Analytics  

MLC101 Business Law  

MMH299 Business Communication  

MMK277 Marketing Management  

MMM132 Management  


Elective Units


The 7 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any units offered by the University or from the elective units listed below.

MMS314 Planning for Sport Policy and Development  


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8th June 2007