Bachelor of Business (Sport Management)

Course summary for current students

Year2015 course information
Award granted Bachelor of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration3 years full-time or part-time equivalent
Deakin course codeM391

Course sub-headings

Course overview

Deakin’s Bachelor of Business (Sport Management) is designed to provide students with skills to work in the business of sport, in all its manifestations, including professional sport, national and state sporting organisations and community sport.  The course covers the financial, promotional, managerial, legal and other aspects of sport as a business, providing the skills required to work in areas such as managing organisations that conduct sporting competitions and major events, community programs that encourage participation in sport, and organisations that support sporting competitions such as sporting goods manufacturers and retailers, sports promoters, facility designers and managers, and player managers and agents.

The ability to apply management and marketing theories and business principles generally within a leisure framework is a core feature of the degree.

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

The course consists of 24 unit credit points, including 17 credit points of core units. The core units comprise 8 credit points of sport management units and 9 credit points of business units. The 7 credit points of elective units enable students to complete a major sequence of their choice.

No more than ten credit points may be taken at Level 1.  

At least six credit points must be taken at Level 3, of which four must be Faculty of Business and Law units course grouped to a Faculty of Business and Law undergraduate degree.

Course structure

Sport Management Core Units

MLC310Sport and the Law

MMS100Sport Organisation

MMS101Sport in Society

MMS202Management of Sport Performance

MMS306Sport Management Practicum

MMS307Sport Facility and Event Management

MMS308Sport Marketing

MMS313Sport Leadership and Governance

Business Core Units

MAA103Accounting for Decision Making

MAE101Economic Principles

MAF101Fundamentals of Finance

MCA010Communication for Academic Studies (0 credit point unit)

MIS101Business Information Systems

MIS171Business Analytics

MLC101Business Law

MMH299Business Communication

MMK277Marketing Management


Elective Units

The 7 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any units offered by the University or from the elective units listed below.

MMS314Planning for Sport Policy and Development