Bachelor of Business (Sport Management)

2014 Deakin University Handbook

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Year	2014 course information
Award granted	Bachelor of Business (Sport Management)
Campus	Offered at Burwood (Melbourne)
Cloud Campus	Yes
Duration	3 years full-time or part-time equivalent
Deakin course code	M391
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Course sub-headings

Course overview

Deakin’s Bachelor of Business (Sport Management) is designed to provide students with skills to work in the business of sport, in all its manifestations, including professional sport, national and state sporting organisations and community sport. The course covers the financial, promotional, managerial, legal and other aspects of sport as a business, providing the skills required to work in areas such as managing organisations that conduct sporting competitions and major events, community programs that encourage participation in sport, and organisations that support sporting competitions such as sporting goods manufacturers and retailers, sports promoters, facility designers and managers, and player managers and agents.

The ability to apply management and marketing theories and business principles generally within a leisure framework is a core feature of the degree.

Course rules

The course consists of 24 unit credit points, including 17 credit points of core units. The core units comprise 8 credit points of sport management units and 9 credit points of business units. The 7 credit points of elective units enable students to complete a major sequence of their choice.

No more than ten credit points may be taken at Level 1.

At least six credit points must be taken at Level 3, of which four must be Faculty of Business and Law units course grouped to a Faculty of Business and Law undergraduate degree.