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Graduate Certificate of Arts and Entertainment Management

Course summary for current students

Award granted Graduate Certificate of Arts and Entertainment Management

Offered at Burwood (Melbourne)*, Cloud (online)

Cloud (online)No

0.5 year full time or part time equivalent

(full time study is only available in Trimester 1)

Deakin course codeM519

Note: Not offered in Trimester 3.  Students may undertake this course full time only if they commence in Trimester 1.

* For pipelining students only.

Course sub-headings

Course overview

This course provides an understanding of the functions and principles of management within the field of arts and entertainment. It examines the role of arts management in creating opportunities for arts and cultural organisations to be vital, viable and responsive to stakeholders. The critical role of arts marketing in ensuring the engagement of diverse audiences and stakeholders is also examined.   Students will develop the necessary skills and knowledge, work in the arts and cultural sector, understand the sectors’ fundraising and sponsorship needs, contribute to the growing internationalisation of the arts, facilitate the vibrant and sustainable operation of arts organisations, and enable innovative programs that provide participatory opportunities for arts audiences.

Study within this program combines both the theory and practice of arts management, through a combination of reading, research and practical assignments.  Students have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning.

Within this program students are able to specialise in areas of arts management such as project management, community based arts, and fundraising.

Students who successfully complete the Graduate Certificate of Arts and Entertainment Management will be eligible for entry into the Master of Arts and Entertainment Management.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To satisfy the requirements of the Graduate Certificate a student must complete 4 credit points comprising 2 credit points of core units and 2 credit points of elective units.


Students may undertake this course full time only if they commence in Trimester 1.

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Course structure

Core unit

MMM790 Arts Management  

MMK792 Arts Marketing  


Elective units

Plus 2 credit points of units from:

MLC771 Law for Managers  

MMM793 Managing Cultural Projects and Events  

MMM796 Managing Arts in Community Settings  

MMM799 Arts Fundraising and Sponsorship  

MPR751/MPA751 Financial Reporting and Analysis  *


* MPR code denotes residential version of the unit


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8th June 2007