Graduate Certificate of Marketing

Course summary for current students

Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

Course sub-headings

Course overview

The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising 2 credit points of core units and 2 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing.

Course structure

Core unit

MPT732/MPK732Marketing Management #

MPK713Consumer Behaviour

Elective units

plus 2 credit points of units from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK701Research Design and Analysis

MPT736/MPK736International Marketing #

MMK751Services Marketing

# MPT code denotes study tour version of the unit

 

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