Graduate Certificate of Marketing

Course summary for current students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Please note: This course is only available part-time.

Course sub-headings

Course overview

This practical course helps you to build your knowledge and skills in marketing theory, consumer behaviour, marketing research and marketing communication. These studies lay the foundation to help you structure marketing plans and programs.

With the Graduate Certificate of Marketing, you will gain the practical and analytical techniques that can be applied across many industries. This course enables you to enhance your marketing expertise by learning the fundamentals of marketing. Make this investment today for your professional future.

After successfully graduating with the Graduate Certificate of Marketing, you may wish to continue with Deakin’s Graduate Diploma of Marketing and ultimately a Master of Marketing program.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.


Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.


Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK738Integrated Marketing Communication

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director