Graduate Certificate of Marketing

Course summary for current students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Please note: This course is only available part-time.

Course sub-headings

Course overview

Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.

This course helps you build skills in market research and data analysis, as well as consumer behaviour, brand management, online marketing, and international marketing.

This investment gives you a strong understanding of marketing concepts and techniques that will be valuable in a wide range of industries.  Whether you would like to enhance your expertise in marketing, or learn the fundamentals of marketing, an investment in this course can help you achieve your professional goals.

If you would like to continue your marketing studies, the Graduate Certificate of Marketing also helps you to enter Deakin's Master of Marketing program.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

There is continued industry demand for marketing graduates. This is because a wide range of industries now use marketing to add-value to their products. In these businesses, marketers are the professionals who develop the relationships between buyers and sellers, and manage the customer experience.

 

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK738Integrated Marketing Communication

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director