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Graduate Certificate of Marketing

Course summary for current students

Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

Course sub-headings

Course overview

The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising a 1 credit point core unit and 3 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing but will not be granted credit for prior learning for units completed.

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Course structure

Core unit

MPT732/MPK732 Marketing Management  #

 

 

Elective units

plus 3 credit points of units from:

MLM790 Marketing Law  

MMK733 Strategic Marketing  

MMK737 Online Marketing  

MPK701 Research Design and Analysis  

MPK712 Advertising and Consumer Behaviour  

MPT736/MPK736 International Marketing  #

MMK751 Services Marketing  

MPK711 Strategic Customer Service  


# MPT code denotes study tour version of the unit

 

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8th June 2007