Graduate Certificate of Marketing

Course summary for current students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

Course sub-headings

Course overview

Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.

This course helps you build skills in market research and data analysis, as well as consumer behaviour, brand management, online marketing, and international marketing.

This investment gives you a strong understanding of marketing concepts and techniques that will be valuable in a wide range of industries.  Whether you would like to enhance your expertise in marketing, or learn the fundamentals of marketing, an investment in this course can help you achieve your professional goals.

If you would like to continue your marketing studies, the Graduate Certificate of Marketing also helps you to enter Deakin's Master of Marketing program.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy Not explicitly addressed as a learning outcome in this award.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management Not explicitly addressed as a learning outcome in this award.
Teamwork Not explicitly addressed as a learning outcome in this award.
Global citizenship Not explicitly addressed as a learning outcome in this award.
  Approved by Faculty Board October 2014

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

 

plus one unit from:

MPK701Research Design and Analysis

MPK713Consumer Behaviour

 

# MPT code denotes study tour version of the unit

 

Elective units

Select 2 credit points of units not already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

 

# MPT code denotes study tour version of the unit