Graduate Certificate of Marketing

Course summary for current students

Year2016 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

Course sub-headings

Course overview

Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.

This course lets you build skills in market research and data analysis, as well as in areas such as consumer behaviour, brand management, online marketing, and international marketing.

A strong understanding of marketing concepts and techniques is valuable in a wide range of industries. Whether you’d like to enhance your expertise in marketing, or learn the fundamentals, this course can help you reach your professional goals.

If you’d like to continue your marketing studies, undertaking the Graduate Certificate of Marketing also allows you to enter Deakin’s Master of Marketing.

 


Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy Not explicitly addressed as a learning outcome in this award.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management Not explicitly addressed as a learning outcome in this award.
Teamwork Not explicitly addressed as a learning outcome in this award.
Global citizenship Not explicitly addressed as a learning outcome in this award.
  Approved by Faculty Board October 2014

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicable$12,500$16,000

The rates shown are based on 0.5 Equivalent Full Time Study Load (EFTSL) or 4 credit points. If your study load for the year is less than or more than 0.5 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

 

plus one unit from:

MPK701Research Design and Analysis

MPK713Consumer Behaviour

 

# MPT code denotes study tour version of the unit

 

Elective units

Select 2 credit points of units not already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

 

# MPT code denotes study tour version of the unit