Graduate Certificate of Marketing
Course summary for current students
|Year||2015 course information|
|Award granted||Graduate Certificate of Marketing|
|Campus||Offered at Burwood (Melbourne)|
|Duration||0.5 year full-time or part-time equivalent|
|CRICOS course code||055072G|
|Deakin course code||M528|
The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
The course allows articulation to the Master of Marketing.
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising 2 credit points of core units and 2 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing.
plus 2 credit points of units from:
|MMK738||Integrated Marketing Communication|
|MPK701||Research Design and Analysis|
|MPT736/MPK736||International Marketing #|
# MPT code denotes study tour version of the unit