Graduate Certificate of Marketing

Course summary for current students

Year2016 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528

Course sub-headings

Course overview

The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

The course allows articulation to the Master of Marketing.

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicable$12,500$16,000

The rates shown are based on 0.5 Equivalent Full Time Study Load (EFTSL) or 4 credit points. If your study load for the year is less than or more than 0.5 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising 2 credit points of core units and 2 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing.

Course structure

Core unit

MPT732/MPK732Marketing Management #

plus one unit from:

MPK701Research Design and Analysis

or

MPK713Consumer Behaviour

Elective units

Select 2 credit points of units no already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

# MPT code denotes study tour version of the unit