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Master of Business (Sport Management)

Course summary for current students

Award granted Master of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes

1.5 years full time or part time equivalent~

CRICOS course code078035M
Deakin course codeM718

Formerly Master of Sport Management


Please note: course not available in Trimester 3


~Course duration for domestic students and Cloud (online) enrolled international students who commence this course in Trimester 2 will be 2 years full-time or part-time equivalent due to unit availability.

Course sub-headings

Course overview

Australia has one of the strongest sporting sectors in the world.  Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country.

The Master of Business (Sport Management) develops a comprehensive understanding of the integration of business disciplines in the effective management of sport and the leadership to provide effective management and direction to sporting organisations.  

Whether it is at the elite, semi-elite or recreational levels, sport management at Deakin will prepare you to deliver on this strategic dimension of the industry, in such areas as finance, marketing, management or development.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

The Master of Business (Sport Management) comprises 12 credit points comprising 10 credit points of core units and 2 credit points of elective units. Students who have completed the Graduate Certificate of Business (Sport Management) are eligible to articulate into the Master of Business (Sport Management). 

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Course structure

Core units


MMS711 Introduction to the Sport Industry  

MMS714 Management (Sport)  

MLC710 Sport and the Law  

MPR751/MPA751 Financial Reporting and Analysis  *

MMS712 Sport Marketing  

MMS715 Sport Promotions and Public Relations  

MMS716 Sport Organisation Theory  

MMS736 Strategic Management  

MMS774 Facility and Event Management  

MPT781/MPE781 Economics for Managers  #


Plus two units from:

MAA754 Enterprise Risk Management  

MMK737 Online Marketing  

MMS701 Athlete Management  

MMS773 Sport Broadcasting  

MPP701 Research Project 1A  

MPP702 Research Project 1B  

MPR722/MPM722 Human Resource Management  *



*MPR code denotes residential version of the unit.

#MPT code denotes study tour version of the unit.


Students may also choose electives from the wider range of Business and Law units and from across the University, subject to approval.


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8th June 2007