Master of Marketing
Course summary for current students
Student Information Centre
Tel 1300 334 733
enquire@deakin.edu.au
Postgraduate Student Administration
Faculty of Business and Law
Tel 03 5227 3447 Geelong
Tel 03 9244 5043 Melbourne
Tel 1800 624 316 Customer Service
postgrad-enquiries@deakin.edu.au
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Marketing |
|---|---|
| Campus | Offered at Melbourne Burwood Campus, Off campus |
| Duration | 1 year full-time or part-time equivalent |
| CRICOS course code | 055073F |
| Deakin course code | M728 |
Course sub-headings
Course overview
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice. The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.
Distinctive electives are available in sports marketing, arts marketing and public relations. The course has a particular emphasis on online, services and international marketing. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
Course rules
The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.
Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.
Course structure
Core units
| MLM790 | Marketing Law (B, X) |
| MMK733 | Strategic Marketing (B, ONLINE) |
| MMK737 | Online Marketing (B, ONLINE) |
| MPK701 | Research Design and Analysis (B, X) |
| MPK712 | Advertising and Consumer Behaviour (B, X) |
| MPT736/MPK736 | International Marketing (B, X) # |
| MPT732/MPK732 | Marketing Management (B, X) # |
Elective units
plus 1 credit point from:
| MMK751 | Services Marketing (B, ONLINE) |
| MPI700 | Postgraduate Internship (B, X) |
| MPK711 | Strategic Customer Service (B, X) |
| MPM705 | Retailing (B, X) |
Students precluded from one or more of the above core units will be required to choose alternative units from:
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) |
| MMK792 | Arts Marketing (ONLINE) |
| MMM793 | Managing Cultural Projects and Events (ONLINE) |
| MMS712 | Sport Marketing (B, ONLINE) |
| MMS715 | Sport Promotions and Public Relations (B, ONLINE) |
| MMS773 | Sport Broadcasting (ONLINE) |
| MPP701 | Research Project 1A (B, X) |
| MPP702 | Research Project 1B (B, X) |
| MPP703 | Research Project 2 (B, X) ^ |
| MPP704 | Research Project 4 (B, X) ~ |
or any other MBA Master of Business Administration unit with approval from the Course Team Chair
^2 credit points
~4 credit points
# MPT code denotes study tour version of the unit
