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Master of Marketing

Course summary for current students

Award granted Master of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1 year full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM728

Course sub-headings

Course overview

The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.  The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.


Distinctive electives are available in sports marketing, arts marketing and public relations.  The course has a particular emphasis on online, services and international marketing.  Deakin's Master of Marketing gives particular emphasis to services and international marketing.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.


Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.

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Course structure

Core units

MLM790 Marketing Law  

MMK733 Strategic Marketing  

MMK737 Online Marketing  

MPK701 Research Design and Analysis  

MPK712 Advertising and Consumer Behaviour  

MPT736/MPK736 International Marketing  #

MPT732/MPK732 Marketing Management  #


Elective units

plus 1 credit point from:

MMK751 Services Marketing  

MPI700 Postgraduate Internship  

MPK711 Strategic Customer Service  

MPM705 Retailing  


Students precluded from one or more of the above core units will be required to choose alternative units from:


ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR731 Public Relations Theory and Practice  

ALR782 Public Affairs and Opinion Formation  

MMK792 Arts Marketing  

MMM793 Managing Cultural Projects and Events  

MMS712 Sport Marketing  

MMS715 Sport Promotions and Public Relations  

MMS773 Sport Broadcasting  

MPP701 Research Project 1A  

MPP702 Research Project 1B  

MPP703 Research Project 2  ^

MPP704 Research Project 4  ~

or any other MBA Master of Business Administration unit with approval from the Course Team Chair


^2 credit points

~4 credit points

# MPT code denotes study tour version of the unit


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8th June 2007