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Master of Arts and Entertainment Management

Course summary for current students

Award granted Master of Arts and Entertainment Management

Offered at Burwood (Melbourne)*, Cloud (online)

Cloud (online)Yes
Duration1 year full-time or part-time equivalent
Deakin course codeM735

* For pipelining students only.


Please note that this course is not offered in Trimester 3

Course sub-headings

Course overview

The functions and principles of management within arts and cultural organisations are the focus of this course.  It examines the role of arts management in creating opportunities for arts and cultural organisations to be vital, viable and responsive to stakeholders, as well as the critical role of arts marketing in ensuring the arts engage diverse audiences and stakeholders.  The Masters program also explores the role of cultural projects and events in creating vibrant and dynamic cities and destinations, along with the financial reporting and analysis work that underpins all organisations and programs.

As with the Graduate Certificate in Arts and Entertainment Management, students will gain the skills and knowledge to provide leadership and direction to the arts in Australia; contribute to the growing internationalisation of the arts; direct vibrant and sustainable arts organisations; and enable innovative programs that provide participatory opportunities for arts engagement.  Study for the Masters program is more extensive, also providing opportunities to examine governance, entrepreneurship, strategy and human resource management. The Masters involves a research project and formal work-based learning.

Study within this course combines both the theory and practice of arts management, through a combination of reading, research and practical assignments.  The Masters program offers students the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning. Students have the opportunity to investigate arts and cultural management to an extent that encourages leadership in the sector, and provides opportunities to re-vision and extend current arts and cultural management practice. Students build on their practical skills and industry experience through an internship or applied work-based project.

Within the Masters program students are able to specialise in areas of arts management such as audience development, marketing, and cultural heritage and tourism.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 8 credit points comprising 4 credit points of core units and 4 credit points of elective units.  Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

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Course structure

Core units

MMK792 Arts Marketing  

MMM790 Arts Management  

MMM793 Managing Cultural Projects and Events  

MPR751/MPA751 Financial Reporting and Analysis  *


Elective units

Plus 4 credit points of elective units from:

AIM704 Heritage and Sustainable Cultural Tourism  

MLC771 Law for Managers  

MMK737 Online Marketing  

MMM796 Managing Arts in Community Settings  

MMM799 Arts Fundraising and Sponsorship  

MPA711 Corporate Governance and Ethics  

MPI700 Postgraduate Internship  

MPM703 Business Strategy and Analysis  

MPR722/MPM722 Human Resource Management  *

MPR705 Entrepreneurship (Residential)  


* MPR code denotes residential version of the unit


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8th June 2007