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|Award granted||Master of Arts and Entertainment Management|
Offered at Melbourne Burwood Campus*, Off campus
|Duration||1 year full-time or part-time equivalent|
|Deakin course code||M735|
* For pipelining students only.
Please note that this course is not offered in Trimester 3
The functions and principles of management within arts and cultural organisations are the focus of this course. It examines the role of arts management in creating opportunities for arts and cultural organisations to be vital, viable and responsive to stakeholders, as well as the critical role of arts marketing in ensuring the arts engage diverse audiences and stakeholders. The Masters program also explores the role of cultural projects and events in creating vibrant and dynamic cities and destinations, along with the financial reporting and analysis work that underpins all organisations and programs.
As with the Graduate Certificate in Arts and Entertainment Management, students will gain the skills and knowledge to provide leadership and direction to the arts in Australia; contribute to the growing internationalisation of the arts; direct vibrant and sustainable arts organisations; and enable innovative programs that provide participatory opportunities for arts engagement. Study for the Masters program is more extensive, also providing opportunities to examine governance, entrepreneurship, strategy and human resource management.
Study within this course combines both the theory and practice of arts management, through a combination of reading, research and practical assignments. The Masters program offers students the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning. Students are also able to build on their practical skills and industry experience through an internship.
Within the Masters program students are able to specialise in areas of arts management such as audience development, marketing, and cultural heritage and tourism.
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 8 credit points comprising 4 credit points of core units and 4 credit points of elective units. Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.
|MMK792||Arts Marketing (ONLINE)|
|MMM790||Arts Management (ONLINE)|
|MMM793||Managing Cultural Projects and Events (ONLINE)|
|MPR751/MPA751||Financial Reporting and Analysis (B, X) *|
Plus 4 credit points of elective units from:
|ACE701||Developing Arts Audiences|
|AIM704||Heritage and Sustainable Cultural Tourism|
|MLC771||Law for Managers (X)|
|MMK737||Online Marketing (B, ONLINE)|
|MMM796||Managing Arts in Community Settings (ONLINE)|
|MMM799||Arts Fundraising and Sponsorship|
|MPA711||Corporate Governance and Ethics (X)|
|MPI700||Postgraduate Internship (B, X)|
|MPM703||Business Strategy and Analysis (B, X)|
|MPR722/MPM722||Human Resource Management (B, X) *|
* MPR code denotes residential version of the unit