Master of Marketing

Course summary for current students

Award granted

Master of Marketing

CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758

This 12 credit point course commences in 2015

Course sub-headings

Course overview

The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.  The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.

Distinctive electives are available in sports marketing, arts marketing and public relations.  The course has a particular emphasis on online, services and international marketing.  Deakin's Master of Marketing gives particular emphasis to services and international marketing.

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.

The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.

Course structure

Marketing Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK733Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

Business Core units

MPM701Business Process Management

MPA702Financial Interpretation

MPR771/MPM771Principles of Leadership *

Plus one unit from:

MPM704Managing for Environmental Sustainability

MPR705Entrepreneurship (Residential) *

MPM712Managing Innovation

MPI700Postgraduate Internship

Elective units

Select 2 credit points from:

MIS721Social Media and Mobile Strategies

MMK738Integrated Marketing Communication

MLM790Marketing Law

MMK737Online Marketing

MPK736International Marketing


MMS712Sport Marketing


MMK792Arts Marketing

Or any other unit with approval of the Course Team Chair

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit


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