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Postgraduate Student Administration
Faculty of Business and Law
Tel 03 5227 3447 Waterfront (Geelong)
Tel 03 9244 5043 Burwood (Melbourne)
Tel 1800 624 316 Customer Service
Master of Marketing
|Campus||Offered at Burwood (Melbourne)|
|Duration||1.5 years full-time or part-time equivalent|
|CRICOS course code||055073F|
|Deakin course code||M758|
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice. The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.
Distinctive electives are available in sports marketing, arts marketing and public relations. The course has a particular emphasis on online, services and international marketing. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.
The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.
Marketing Core units
|MPT732/MPK732||Marketing Management #|
|MPK701||Research Design and Analysis|
|MMK739||Strategic Brand Management|
Business Core units
|MPM701||Business Process Management|
|MPR771/MPM771||Principles of Leadership *|
Plus one unit from:
|MPM704||Managing for Environmental Sustainability|
|MPR705||Entrepreneurship (Residential) *|
Select 2 credit points from:
|MIS721||Social Media and Mobile Strategies|
|MMK738||Integrated Marketing Communication|
Or any other unit with approval of the Course Team Chair
# MPT code denotes study tour version of the unit
* MPR code denotes residential version of the unit