Master of Marketing

Course summary for current students

Year2017 course information
Award granted

Master of Marketing

Cloud CampusNo
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Course sub-headings

Course overview

Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.

The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets.

You will develop the research, strategy and communication skills crucial to be a marketer. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.

You will also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you will have the exciting opportunity to undertake an internship.

A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.
Communication Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.
Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.
Problem solving Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.
Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
  Approved by Faculty Board October 2014


Course rules

To complete the Master of Marketing, students must attain a total of 12 credit points consisting of 10 credit points of core units (including 6 credit points of marketing units and 4 credit points of business units) and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Students will undertake a one-credit point research training unit and applied 'research-oriented' tasks as part of the core units.


Course structure

Core units

Marketing Core units

MPK733Applied Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT732/MPK732Marketing Management #

Business Core units

MPA702Financial Interpretation

MPM701/MPM701ABusiness Process Management ^

MPR771/MPM771Unit description is currently unavailable *

Plus one unit from:

MMH733Ethics for Managers

MPM712Managing Innovation

MPM735International Business Management

MPR705Entrepreneurship (Residential) *

MWL702Business Practicum

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit

^MPM701A is a Start Anytime unit.

Elective units

Select 2 credit points from:

MIS712eBusiness Strategies

MLM790Marketing Law

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK704Sustainable Environmental Marketing

MPK736/MPT736International Marketing #


which may also include one unit from:

MMS712Sport Marketing

MMK792Arts Marketing

Or any other unit with approval of the Course Director

# MPT code denotes study tour version of the unit