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Master of Marketing

Course summary for current students

Award granted

Master of Marketing

CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758

Course sub-headings

Course overview

The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.  The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.


Distinctive electives are available in sports marketing, arts marketing and public relations.  The course has a particular emphasis on online, services and international marketing.  Deakin's Master of Marketing gives particular emphasis to services and international marketing.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.


The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.

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Course structure

Marketing Core units

MPT732/MPK732 Marketing Management  #

MPK701 Research Design and Analysis  

MPK713 Consumer Behaviour  

MMK733 Strategic Marketing  

MMK751 Services Marketing  

MMK739 Strategic Brand Management  


Business Core units

MPM701 Business Process Management  

MPA702 Financial Interpretation  

MPR771/MPM771 Principles of Leadership  *


Plus one unit from:

MPM704 Managing for Environmental Sustainability  

MPR705 Entrepreneurship (Residential)  *

MPM712 Managing Innovation  

MPI700 Postgraduate Internship  


Elective units

Select 2 credit points from:

MIS721 Social Media and Mobile Strategies  

MMK738 Integrated Marketing Communication  

MLM790 Marketing Law  

MMK737 Online Marketing  

MPK736 International Marketing  

MPM705 Retailing  

MMS712 Sport Marketing  


MMK792 Arts Marketing  


Or any other unit with approval of the Course Team Chair


# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit


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8th June 2007