Master of Marketing

Course summary for current students

Year2015 course information
Award granted

Master of Marketing

CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758

This 12 credit point course commences in 2015

Course sub-headings

Course overview

The Master of Marketing is designed for graduates who are looking for a specialist, professional course that will build upon their current experience.

It provides an understanding of the theoretical, practical, and research frameworks that underpin marketing and develops the research, strategy and communication skills that are crucial in each of the key areas of marketing. This is complemented by business studies in areas such as leadership, process management and financial interpretation.

The course develops knowledge and skills in areas such as marketing research and integrated marketing communication, enabling graduates to analyse, plan, implement and control marketing activities in a variety of organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. The course also allows students the opportunity to undertake an internship.

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.

The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.

Course structure

Marketing Core units

MPK733Applied Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT732/MPK732Marketing Management #

Business Core units

MPM701Business Process Management

MPA702Financial Interpretation

MPR771/MPM771Principles of Leadership *

Plus one unit from:

MMH733Ethics for Managers

MPM712Managing Innovation

MPM735International Business Management

MPI702Applied Business Project

MPP701Research Project 1A

MPR705Entrepreneurship (Residential) *

Elective units

Select 2 credit points from:

MIS721Social Media and Mobile Strategies

MLM790Marketing Law

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK704Sustainable Environmental Marketing

MPK736/MPT736International Marketing #


MMS712Sport Marketing


MMK792Arts Marketing

Or any other unit with approval of the Course Team Chair

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit