Master of Marketing

Course summary for current students

Year2016 course information
Award granted

Master of Marketing

CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758

Course sub-headings

Course overview

The Master of Marketing is designed for graduates who are looking for a specialist, professional course that will build upon their current experience.

It provides an understanding of the theoretical, practical, and research frameworks that underpin marketing and develops the research, strategy and communication skills that are crucial in each of the key areas of marketing. This is complemented by business studies in areas such as leadership, process management and financial interpretation.

The course develops knowledge and skills in areas such as marketing research and integrated marketing communication, enabling graduates to analyse, plan, implement and control marketing activities in a variety of organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. The course also allows students the opportunity to undertake an internship.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.
Communication Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.
Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.
Problem solving Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.
Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicable$25,000$32,000

The rates shown are based on 1 Equivalent Full Time Study Load (EFTSL) or 8 credit points. If your study load for the year is less than or more than 1 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.

The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.

Course structure

Marketing Core units

MPK733Applied Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT732/MPK732Marketing Management #

Business Core units

MPM701Business Process Management

MPA702Financial Interpretation

MPR771/MPM771Principles of Leadership *

Plus one unit from:

MMH733Ethics for Managers

MPM712Managing Innovation

MPM735International Business Management

MPP701Research Project 1A

MPR705Entrepreneurship (Residential) *

Elective units

Select 2 credit points from:

MIS712eBusiness Strategies

MLM790Marketing Law

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK704Sustainable Environmental Marketing

MPK736/MPT736International Marketing #


MMS712Sport Marketing


MMK792Arts Marketing

Or any other unit with approval of the Course Team Chair

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit