Master of Marketing

Course summary for current students

Year2016 course information
Award granted

Master of Marketing

CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1.5 years full-time or part-time equivalent
CRICOS course code055073F
Deakin course codeM758

Course sub-headings

Course overview

Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.

The Master of Marketing is designed for graduates looking for a specialist, professional course that builds on their current experience.

You’ll develop the research, strategy and communication skills crucial in key areas of marketing. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.

You’ll also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in a variety of organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you’ll have the exciting opportunity to undertake an internship.

A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).


Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.
Communication Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.
Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.
Problem solving Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.
Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Fees and charges

This section is for:

  • all Commonwealth Supported Place students, or
  • domestic fee-paying undergraduate students, or
  • all domestic and International students who commenced in 2015 or before.

Your course tuition fees are calculated based on the units you study. The cost of each unit can be viewed by looking up your units in the Handbook Unit Search under the 'Unit based calculation'.

* The Commonwealth supported place (CSP) indicative annual course fee shown in the table below is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines.


  This section is for:

  • all International students who commenced in 2016 or after, or
  • all postgraduate domestic student who commenced in 2016 or after.

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicable$25,000$32,000

The rates shown are based on eight credit points (which equals one Equivalent Full Time Study Load - EFTSL). If your study load for the year is less than or more than eight credit points, your fees will be adjusted accordingly. The credit point and EFTSL value of each unit can be viewed by looking up your units in the Handbook Unit Search. To calculate the fee for each unit, take the applicable course fee above, divide it by eight, then multiply it by the credit point of the unit you are studying.

Course rules

To complete the Master of Marketing, students must attain a total of 12 credit points consisting of 10 credit points of core units (including 6 credit points of marketing units and 4 credit points of business units) and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

Marketing Core units

MPK733Applied Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT732/MPK732Marketing Management #
 

Business Core units

MPA702Financial Interpretation

MPM701/MPM701ABusiness Process Management ^

MPR771/MPM771Principles of Leadership *

Plus one unit from:

MMH733Ethics for Managers

MPM712Managing Innovation

MPM735International Business Management

MPR705Entrepreneurship (Residential) *

MWL702Business Practicum

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit

^MPM701A is a Start Anytime unit.

Elective units

Select 2 credit points from:

MIS712eBusiness Strategies

MLM790Marketing Law

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK704Sustainable Environmental Marketing

MPK736/MPT736International Marketing #

MPM705Retailing

which may also include one unit from:

MMS712Sport Marketing

MMK792Arts Marketing

Or any other unit with approval of the Course Team Chair

# MPT code denotes study tour version of the unit