Master of Marketing
Course summary for current students
|Year||2015 course information|
Master of Marketing
|Campus||Offered at Burwood (Melbourne)|
|Duration||1.5 years full-time or part-time equivalent|
|CRICOS course code||055073F|
|Deakin course code||M758|
This 12 credit point course commences in 2015
The Master of Marketing is designed for graduates who are looking for a specialist, professional course that will build upon their current experience.
It provides an understanding of the theoretical, practical, and research frameworks that underpin marketing and develops the research, strategy and communication skills that are crucial in each of the key areas of marketing. This is complemented by business studies in areas such as leadership, process management and financial interpretation.
The course develops knowledge and skills in areas such as marketing research and integrated marketing communication, enabling graduates to analyse, plan, implement and control marketing activities in a variety of organisations.
Distinctive electives are available in sports marketing, arts marketing and retailing. The course also allows students the opportunity to undertake an internship.
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.
The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.
Marketing Core units
|MPK733||Applied Strategic Marketing |
|MMK739||Strategic Brand Management |
|MPK701||Research Design and Analysis |
Business Core units
|MPM701||Business Process Management |
|MPA702||Financial Interpretation |
Plus one unit from:
|MPM735||International Business Management |
|MPI702||Applied Business Project |
|MPR705||Entrepreneurship (Residential) *|
Select 2 credit points from:
|MIS721||Social Media and Mobile Strategies |
|MMK738||Integrated Marketing Communication |
|MPK704||Sustainable Environmental Marketing |
Or any other unit with approval of the Course Team Chair
# MPT code denotes study tour version of the unit
* MPR code denotes residential version of the unit