Bachelor of Arts

Media Studies - unit set code MJ-AU00008

Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (Online)

Media Studies is a dynamic and versatile field that responds to a rapidly changing environment and produces graduates who have the skills and knowledge to adapt to shifting communication climates. Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. The major sequence explores themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production - areas pertinent to numerous Media and Cultural industries (incorporating digital media, film, television, marketing and advertising, among others).

Warrnambool Students Please note: this major is only available to students at Warrnambool who are already formally enrolled in the major.

Core units

Level 1

ALC104Media Genres: Negotiating Textual Forms and Pleasures

ALC105Media Culture and Technological Transformations: Living in the Digital Age

Select 6 credit points with at least 2 credit points at level 3 from the following:

Levels 2 and 3

ACC317Communication and Creative Arts Internship A

ALC202Advertising: Desire, Consumption and the Attention Economy

ALC203Exploring Digital Media: Contexts of Online Participation

ALC204 Media Representations and Affects (No longer offered for enrolment)

ALC205Digital Media and the Surveillance Society

ALC215Globalisation and the Media

ALC301Contemporary Media Industries

ALC303Media Research Practices

ALC304The Celebrity Industries: Star Images, Fan Cultures and Performance (Commencing 2017)

ALR276Ethical Communication and Citizenship

ASC346Media, Stories and Power