Current students

Course search

Bachelor of Arts

Note: You are seeing the 2010 view of this course information. These details may no longer be current.

Return to course summary

Public Relations - unit set code MJ-A000021

The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.

On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:

  • an ability to explain the role of public relations in society
  • an ability to differentiate between the various areas of public relations
  • an ability to explain the legal and regulatory context of public relations
  • an ability to plan and execute a public relations campaign
  • an ability to prepare a public relations campaign kit
  • an ability to negotiate an internship placement and implement the theories and concepts studied throughout the course
  • an ability to prepare public relations strategies using internet and electronic tactics

Core units

 

Level 1

Trimester 1

ALR103 Unit description is currently unavailable   


Trimester 1 or trimester 2
ALW117 Unit description is currently unavailable   

 

Level2

 

ALR279 Unit description is currently unavailable   (2 credit points)

 

Level 3

 

ALR300 Unit description is currently unavailable   (2 credit points)

 


Level 2 and level 3

Select 2 credit points from the following units:


Trimester 1

ALR276 Unit description is currently unavailable   

ALR383 Unit description is currently unavailable   *


Trimester 2

ALR206 Unit description is currently unavailable   

ALR310 Unit description is currently unavailable   

 

The following unit may be taken in addition to the Public Relations major sequence:

ALR207 Unit description is currently unavailable   


* This unit is offered in the wholly online teaching mode only. There will be
no face to face teaching
.

Return to course summary

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007