Bachelor of Arts

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Public Relations - unit set code MJ-A000021

The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.

On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:

  • an ability to explain the role of public relations in society
  • an ability to differentiate between the various areas of public relations
  • an ability to explain the legal and regulatory context of public relations
  • an ability to plan and execute a public relations campaign
  • an ability to prepare a public relations campaign kit
  • an ability to negotiate an internship placement and implement the theories and concepts studied throughout the course
  • an ability to prepare public relations strategies using internet and electronic tactics

Core units

 

Level 1

Trimester 1

ALR103Unit description is currently unavailable


Trimester 1 or trimester 2
ALW117Unit description is currently unavailable

 

Level2

 

ALR279Unit description is currently unavailable (2 credit points)

 

Level 3

 

ALR300Unit description is currently unavailable (2 credit points)

 


Level 2 and level 3

Select 2 credit points from the following units:


Trimester 1

ALR276Unit description is currently unavailable

ALR383Unit description is currently unavailable *


Trimester 2

ALR206Unit description is currently unavailable

ALR310Unit description is currently unavailable

 

The following unit may be taken in addition to the Public Relations major sequence:

ALR207Unit description is currently unavailable


* This unit is offered in the wholly online teaching mode only. There will be
no face to face teaching
.

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