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Bachelor of Arts

Note: You are seeing the 2013 view of this course information. These details may no longer be current.

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Webmedia - unit set code MJ-A000054 - for continuing students only

The Webmedia major sequence offers students an introduction to communication technologies: through application in web design, web journalism, web public relations, web photography and web advertising.


The major is completed with a media and communication internship in the regional community with a newspaper, TV broadcast studio, local government, real estate and property development, retail marketing, retirement village PR, advertising agency, gallery, information centres or schools.


On successful completion of the Webmedia major sequence, students should have the following skills:

  • an ability to identify, research, write and construct stories suitable for print and online media
  • an ability to interview for print and online media and select material for inclusion in stories
  • ability to understand photographic practices and principles, applicable to traditional and online communication mediums

Students must select 8 credit points from the following list of units, including a minimum of 2 credit points at level 2 and 2 credit points at level 3:


Year 1

Trimester 1

ACG101 Design Fundamentals (B)  

ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning (B, G, S, W, X)  *

ALJ111 Contemporary Journalism A (B, G, W, X)  

Trimester 2

ALC102 Contemporary Communication: Making Sense of New Media (B, G, W, X)  

Level 2


Trimester 1

ACM203 Photographic Practice (B, S)  

Trimester 2
ACG204 Design and Society (B)  

ALJ217 Editing and Design (B, G, W, X)  

ALR206 Web Media Public Relations (B, G, W, X)  ***

Level 3

Trimester 1

ALC313 Media and Communication Internship (B, G, W, X)  ****


Trimester 2

ALC314 Advertising: Designing Desires (ONLINE)  **


* ALC101 also offered Trimester 3 - off campus only.

** ALC314 offered in the wholly online teaching mode only. There will be no face to face teaching.

*** The Burwood on-campus offering of ALR206 is restricted to A325 and A328 course enrolled students only.
**** ALC313 also offered Trimester 3.

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8th June 2007