Master of Communication

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Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives

Trimester 1

AIP740Public Policy Analysis

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

Trimester 2

ACA715Creative Enterprise Project

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR718Critical Public Relations, Culture and Social Change

ALR732Research Methods for Contemporary Society

Trimester 1 and 2

ALX711Research Project 4 credit points

ALX715Research Project A 2 credit points

ALX716Research Project B 2 credit points

ALX720Minor Research Project 2 credit points

Trimester 1, Trimester 2 and Trimester 3

ACC700Communication and Creative Arts Internship

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