Master of Communication/Master of Arts (Creative Enterprise)
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Public Relations
Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.
Electives
Trimester 1
| AIP740 | Public Policy Analysis (X) |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) |
Trimester 2
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR710 | Marketing Communication (B, X) |
| ALR718 | New Activism, Communication and Citizenship * |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 and 2
| ALX711 | Research Project (B, X) 4 credit points |
| ALX715 | Research Project A (B, X) 2 credit points |
| ALX716 | Research Project B (B, X) 2 credit points |
| ALX720 | Minor Research Project (X) 2 credit points |
| ALX721 | Creative Industries Internship (B) |
* ALR718 is not offered 2013, re-offered 2014.
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