Bachelor of Commerce
Marketing - unit set code MJ-M30010
Burwood (Melbourne), Waterfront (Geelong), Warrnambool*, Cloud (online)
Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets. An honours year is available upon completion of this major sequence.
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.
|MMK277||Unit description is currently unavailable |
Plus 2 credit points of units from:
|MMK332||Unit description is currently unavailable |
|MMK358||Unit description is currently unavailable |
|MMK393||Integrated Marketing Communications |
*Warrnambool students will be required to undertake one or more units in Cloud (online) mode.