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Bachelor of Commerce

Note: You are seeing the 2012 view of this course information. These details may no longer be current.

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Marketing (B, G, W*, X) - unit set code MJ-M30010

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.

Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.

 

MMK265 Unit description is currently unavailable   

MMK266 Unit description is currently unavailable   

MMK277 Unit description is currently unavailable   

MMK325 Unit description is currently unavailable   

Plus 2 credit points of units from:

MMK332 Unit description is currently unavailable   

MMK351 Unit description is currently unavailable   

MMK358 Unit description is currently unavailable   

MMK368 Unit description is currently unavailable   

MMK380 Unit description is currently unavailable   

MMK393 Unit description is currently unavailable   

MMS308 Unit description is currently unavailable   

* Warrnambool students will be required to undertake two units in online or off campus mode.

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8th June 2007