Bachelor of Commerce

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Marketing (B, G, W*, X) - unit set code MJ-M30010

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.

Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.

 

MMK265Unit description is currently unavailable

MMK266Unit description is currently unavailable

MMK277Unit description is currently unavailable

MMK325Unit description is currently unavailable

Plus 2 credit points of units from:

MMK332Unit description is currently unavailable

MMK351Unit description is currently unavailable

MMK358Unit description is currently unavailable

MMK368Unit description is currently unavailable

MMK380Unit description is currently unavailable

MMK393Unit description is currently unavailable

MMS308Unit description is currently unavailable

* Warrnambool students will be required to undertake two units in online or off campus mode.

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