Bachelor of Commerce - Dean's Scholars Program

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Interactive Marketing - unit set code MJ-M30026

Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)

Discover how you can market via the use of new and emerging technologies. Interactive marketing combines the principles of marketing and online marketing with the hands-on experience of internet development and the issues of managing new technologies.

Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.

MIS101Business Information Systems

MIS213Business on the Internet

MIS312eBusiness Strategies

MMK277Marketing Management

MMK332Direct and Digital Marketing

MMK393Integrated Marketing Communications

* Waterfront (Geelong) students will be required to undertake two units in Cloud (online) mode.

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