(B, X)
Trimester 1 (B, X)
0.125
A Rouse
Nil.
MPM712
Four all-day seminars will be held in Melbourne for on campus students on the following dates: Friday 1 April, Saturday 2 April, Friday 6 May and Saturday 7 May. Further details will be advised on DSO. Students enrolled in both on and off campus mode are able to attend the seminars.
Online teaching methods require internet access. Please refer to the most current computer specifications.
Content
This unit forms part of the DBA program and focuses on the innovation process, including what is sometimes labelled "intrapreneurship". The beginning of the process is often one person’s idea. This unit looks at how ideas can be developed by knowing what to look for in the environment and the firm. Ideas must be shared, supported and then screened with a rigorous process to determine their potential for commercialisation. This potential will depend largely upon the culture, resources and strategic direction of the organisation (including its "dominant logic").
Assessment
Assignment 1 4000-5000 words 40%, assignment 2 4000 words 40%, contribution to selected online discussions on DSO 20%
Unit Fee Information
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010** Student contribution rate for Commonwealth Supported students who commenced studies from 2009*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008**** Fee rate for students who commenced studies from 2005***** Fee rate for students who commenced studies from 2006Please note: Unit fees listed do not apply to Deakin Prime students.
Deakin University acknowledges the traditional land owners of present campus sites.
