ACA715 - Creating Your Arts Business

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Anne Wilson
Cohort rule:

This unit is only available to students enrolled in A506, A535, A539, A559, A606, A634, A638, A639, A659, A661, A664, A706, A743, A759, A764, M665, M785, M722, M761, M701, M750, M782 or M751

Prerequisite:

Nil

Corequisite:Nil
Incompatible with: ALR715
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and collaborative learning activities including: 1 x 2-hour seminar per week equivalent

Content

This unit aims to develop practical and strategic skills to support establishing a creative project/enterprise. It will assist the student in preparing for a transformed twenty first century work environment in the creative industries and communications - with focus on entrepreneurship, creative business planning and research into current theory on creative/cultural industry context. This includes strategic and creative approaches to marketing and promotion, with an overview of basic organizational and financial planning. It will include developing skills in pitch presentation related to students’ creative practice.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Create their own market strategies for their career and their creative arts/project practice

GLO1: Discipline-specific knowledge and capabilities

GLO6: Self-management

ULO2

Demonstrate communication and interpersonal skills in areas of self-management of career, negotiation and liaison, networking

GLO2: Communication

ULO3

Develop strategic approaches to new enterprise communication and commercialization

GLO4: Critical thinking

GLO5: Problem solving

ULO4

Identify creative industry sector issues relevant to Creative Arts practice

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship

ULO5

Implement and extend relevant communications technology practices

GLO3: Digital literacy

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Presentation: pitch with written curatorial/capability documentation 1500 words
or equivalent
30% Week 3
Assessment 2: Industry-based project: marketing plan 1000 words
or equivalent
20% Week 6
Assessment 3: Folio Creative Project Plan 2500 words
or equivalent
50% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ACA715
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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