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ACE701 - Developing Arts Audiences

Offering information:

Not offered 2014, reoffered 2015.

Enrolment modes:
Credit point(s):1
EFTSL value:0.125
Unit chair:K Johanson




Incompatible with:


Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


This unit examines the growth of the creative economy and its economic, political and social significance to the creator. It tracks changes in the composition and location of the creative industries through technological trends and convergence. It encourages students to reflect on how these influences have affected their own areas of creative endeavour. It examines the arts audience and trends in the local, regional and international patterns of cultural literacy and consumption, as they affect creative projects. It identifies current research tools and resources examining the role of the arts audience as arts consumer and also in some contexts as creator. It incorporates strategic targeting of arts consumers for cultural tourism and export possibilities. It considers how to build an arts audience in creative enterprises, within the context of an analysis that identifies and targets the arts audience for a stipulated creative project.


Assessment 1: Research assignment 30%

Research into current trends and future strategic directions of the creative economy, incorporating relevant economic, social, legal and/or political issues. 2000 words


Assessment 2: Audience analysis research project 30%

Audience analysis research for creative enterprise/project/product, incorporating trends in the local/regional/international creative industry sector - 1500 words


Assessment 3: Oral/written presentation 40%

Audience analysis and strategies for building arts audience for creative enterprise/project/ product - incorporates written and oral report - equivalent 1500 words

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8th June 2007