Unit details
AIM725 - Heritage and Museum Strategy and Marketing
| Offering information: | Offered alternate years; 2011, 2013 |
|---|---|
| Offered at: | (X) |
| Offerings: | Trimester 3 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | L Young |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit introduces the principles and practices of marketing to students in the heritage and museums sphere. It addresses the following topics: The marketing concept; strategic planning; market segmentation, targeting and positioning; museum and heritage visitors; market research for museums and heritage sites; heritage and museum products; outreach products; communication and public relations; museum and heritage pricing.
Assessment
1 x 1200 word assignment worth 25%; 1 x 1500 word assignment worth 30%; 1 x 2000 word assignment worth 40%; online participation worth 5%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $680 | $680 | $680 | $1950 | $2513 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
**** Fee rate for students who commenced studies from 2005
***** Fee rate for students who commenced studies from 2006
Please note: Unit fees listed do not apply to Deakin Prime students.
