Return to previous page

Unit details

AIM725 - Heritage and Museum Strategy and Marketing

Note: You are seeing the 2011 view of this unit information. These details may no longer be current. [Go to the current version]
Offering information:

Offered alternate years; 2011, 2013

Enrolment modes:

(X)

Credit point(s):1
Offerings:

Trimester 3

EFTSL value: 0.125
Unit chair:L Young

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit introduces the principles and practices of marketing to students in the heritage and museums sphere. It addresses the following topics: The marketing concept; strategic planning; market segmentation, targeting and positioning; museum and heritage visitors; market research for museums and heritage sites; heritage and museum products; outreach products; communication and public relations; museum and heritage pricing.

Assessment

1 x 1200 word assignment worth 25%; 1 x 1500 word assignment worth 30%; 1 x 2000 word assignment worth 40%; online participation worth 5%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$680$680$680$1950$2513

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
**** Fee rate for students who commenced studies from 2005
***** Fee rate for students who commenced studies from 2006
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page


Back to top