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ALC101 - Contemporary Communication: Making Sense of Text, Image and Meaning

Unit details

Note: You are seeing the 2014 view of this unit information. These details may no longer be current.

2014 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:A Brown




Incompatible with:



You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


This unit introduces students to various approaches available to the study of communication and to some critical 'tools' with which to examine a variety of communication texts and practices, such as film, advertising and news media. Topics of study include non-verbal communication, culture, narrative, discourse, workplace communication, semiotics, digital/new media, and how audiences make meaning. The unit examines the links between communication and power, paying particular attention to issues of ideology, gender, and ethnicity.


Module 1 Exercise (equivalent to 1000 words) 25%

Module 2 Exercise (600 words) 15%

Module 3 Exercise (400 words) 10%

Essay (2000 words) 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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