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ALC208 - Researching Media: Texts, Audiences and Industries

Offering information:

Final year of offer 2015

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:T Griffiths
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

2 x 1 hour weekly seminar

Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit covers the research process from choosing a research topic to writing a scholarly or non-scholarly report. It examines selecting a suitable theoretical framework for a project, searching for and reviewing the literature, research design, ethics, sampling, measurement, data collection, analysis, interpretation of results and the use of relevant computer software. Surveys and content analysis (quantitative); depth interviews, focus groups and field studies (qualitative); and case studies, are the data collection methods covered in researching media texts, audiences and industries. It also discusses the applications of these methods in the everyday professional practices of media production, journalism and public relations.

Assessment

Analytical essay 1500 words 40%, Research proposal 2500 words 60%.

Unit Fee Information

Unit fee information available soon

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