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ALC314 - Advertising: Designing Desires

Offering information:

Final year of offer 2015

Enrolment modes:

Trimester 2 Cloud (Online)

Credit point(s):1
EFTSL value: 0.125
Unit chair:T Griffiths
Prerequisite:

Students must have completed 6 credit points before enrolling in this unit.  Students commencing prior to 2008 do not require a prerequisite unit.

Corequisite:

Nil

Incompatible with:

Nil

Contact hours: This unit is offered via cloud (online) teaching mode only - there will be no face-to-face teaching.
Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Advertising works by blending the present with the future. Advertisements tell us stories about ourselves and who we could be, inviting us to join product- or brand-based communities. This unit utilises various forms of practical exercises to examine and simulate the diverse theories and approaches underlying the contemporary advertising industry. Through these creative and critical exercises, students explore how the skills integral to advertising also underpin other sectors of the diverse media industries, such as journalism, public relations, marketing, and media arts.

Assessment

Gallery #1, equivalent to 2000 words, 50%

Gallery #2, equivalent to 2000 words, 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$769$769$2659$3010

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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