Unit details
ALR103 - Introduction to Public Relations
| Offered at: | (B*, G, W, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | *Burwood offering available to students enrolled in A328 and A325 |
| Previously: | Principles and Practice of Public Relations |
| Unit chair: | R Monaghan |
| Campus contact: | R Monaghan (B); S Mackey (W); M Sheehan (G, X) |
| Incompatible with: | ALR203 |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.
Assessment
3 on line quizzes - 10% each
On line PR plan assignment - 30% (1500 equivalent)
Exam - 40%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1178 | $1178 | $1178 | $2213 | $2381 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
