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ALR103 - Introduction to Public Relations

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, G, W, X)

Credit point(s):1
Offerings: Trimester 1
EFTSL value: 0.125
Previously:Principles and Practice of Public Relations
Unit chair:R Monaghan
Campus contact:

R Monaghan (B); S Mackey (W); M Sheehan (G, X)

Incompatible with: ALR203
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.


The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.


3 on line quizzes - 10% each

On line PR plan assignment - 30% (1500 equivalent)

Exam - 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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