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ALR276 - Ethical Communication and Citizenship

Unit details

Year2017 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Trimester 3: Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Richie Barker

Trimester 3: tbc





Incompatible with:


Contact hours:

Trimester 1;

Campus mode: 1 x 2 hour Seminar per week (Burwood, Waurn Ponds)

Cloud (online): Learning experiences are via CloudDeakin


Trimester 3:

Cloud (online): Learning experiences are via CloudDeakin


The unit examines organisational use of public communication and its links with citizenship, responsibility and accountability, paying particular attention to activism and new approaches in public relations and community engagement. Using case studies of consultation with local and regional communities, it explores how organisations use formal and informal communication in an environment of social, cultural and political change and increasing globalisation.


Seminar (campus mode) or Cloud (online) participation 20%

Minor essay 30%

Pressure Point (eSim) media releases 10%

Major essay 40%

Unit Fee Information

Unit fee information available soon

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