ALR279 - Public Relations Management
|Year||2017 unit information|
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)
One unit from: ALR103, ALR104, ALR276
ALC279, ALR479, ALR604
Campus mode: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access.
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Unit Fee Information
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