Unit details
ALR279 - Public Relations Practice and Event Management
| Offered at: | (B*, G, W**, X) |
|---|---|
| Credit point(s): | 2 |
| Offerings: | Trimester 2 |
| EFTSL value: | 0.250 |
| Cohort rule: | *Burwood offering available to students enrolled in A328 and A325 ** Not offered at Warrnambool in 2012. |
| Unit chair: | M Sheehan |
| Prerequisite: | ALR103 or ALR203 |
| Incompatible with: | ALC279 |
| Note: This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.
Assessment
First assignment equivalent to 5000 words 50%, Second assignment equivalent to 2000 words 20%, Final examination 30%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $2356 | $2356 | $2356 | $4426 | $4762 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
