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|Offered at:||(B*, G, X)|
|Cohort rule:||(*Burwood offering only available to students enrolled in A328)|
|Unit chair:||B Kirby|
|Prerequisite:||ALR103/ALR203 and ALR279|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Pitch presentation 2500 words 30%, Campaign proposal 3000 words 35%, Campaign kit 35%
Unit Fee Information
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