ALR300 - Public Relations Campaigns and Practice
Unit details
Note:
You are seeing the 2011 view of this unit information. These details may
no longer be current.
| Enrolment modes: | (B, G, X) |
|---|---|
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Unit chair: | B Kirby |
| Prerequisite: | ALR103/ALR203 and ALR279 |
| Incompatible with: | ALC300 |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.Assessment
Pitch presentation 2500 words 30%, Campaign proposal 3000 words 35%, Campaign kit 35%Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $2270 | $2270 | $2270 | $4216 | $4578 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
**** Fee rate for students who commenced studies from 2005
***** Fee rate for students who commenced studies from 2006
Please note: Unit fees listed do not apply to Deakin Prime students.