Unit details
ALR300 - Public Relations Campaigns and Practice
| Offered at: | (B, G, X) |
|---|---|
| Credit point(s): | 2 |
| Offerings: | Trimester 2 |
| EFTSL value: | 0.250 |
| Unit chair: | A Linden |
| Prerequisite: | ALR103/ALR203 and ALR279
ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently. |
| Incompatible with: | ALC300 |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Assessment
Pitch presentation 2500 words 30%, Campaign proposal 3000 words 35%, Campaign kit 35%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $2356 | $2356 | $2356 | $4426 | $4762 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
