- Study at Deakin
- Campus life
- Industry and community
- About Deakin
(B, G, X)
|Unit chair:||A Linden|
ALR103/ALR203 and ALR279
ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Pitch presentation 2500 words 30%, Campaign proposal 3000 words 35%, Campaign kit 35%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Student Contribution Rate***||Fee rate - Domestic Students||Fee rate - International students|
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.