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|Offered at:||(G, X)|
|Unit chair:||D Quinn-Allan|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit provides an introduction to marketing and in particular to the role of integrated marketing communications, marketing promotion and public relations in the marketing mix. The following topics will be covered:
One case study assignment 2500 words 50%, one written examination 50%.
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