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ALR310 - Marketing Communication

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, G, X)

Credit point(s):1
Offerings: Trimester 2
EFTSL value: 0.125
Unit chair:D Quinn-Allan
Incompatible with:


Note: Online teaching methods require internet access. Please refer to the most current computer specifications.


This unit provides an introduction to marketing and in particular to the role of integrated marketing communications, marketing promotion and public relations in the marketing mix. The following topics will be covered:

  • What is marketing?
  • Marketing situation analysis
  • The role of integrated marketing communications in marketing
  • Objectives and budgeting of marketing
  • Developing the integrated marketing communications program
  • Evaluation of the promotional program.


One case study assignment 2500 words 50%, one written examination 50%.

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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