ALR700 - Public Relations Campaigns

Unit details

Note: You are seeing the 2011 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:(B, X)
Credit point(s):1
EFTSL value: 0.125
Unit chair:G Mocatta
Incompatible with: ALC600, ALR600

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Public relations campaigns are the planned and structured efforts to influence the behaviour, beliefs or attitudes of identified target publics. This unit is designed to apply and extend the knowledge of the public relations campaign, a key component of public relations practice. Students will examine the theories and models which work behind major campaigns and critically analyse existing campaigns.

Assessment

Essay 2000 words 40%, Project equivalent 3000 words 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1135$1135$1135$1989$2513

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
**** Fee rate for students who commenced studies from 2005
***** Fee rate for students who commenced studies from 2006
Please note: Unit fees listed do not apply to Deakin Prime students.