ALR718 - Public Relations, Activism and Social Change

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Kristin Demetrious
Prerequisite:

D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar (weeks 1, 2, 5, 6)

1 x 2-hour online seminar (weeks 3, 4, 7, 8, 9)

1 x 4-hour seminar (week 10)

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence)

Content

This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Identify and justify how the use of a public communication approach can be used to achieve goals and empowerment and participation

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO5: Problem solving

ULO2

Apply a range of social theoretical frameworks to complex ethical issues

GLO1: Discipline-specific knowledge and capabilities

GLO5: Problem solving

GLO8: Global citizenship

ULO3

Locate, interpret and analyse media and communication 'texts' critically

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO3: Digital literacy

ULO4

Critically evaluate a range of public relations approaches within 20th century and 21st century contexts

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Written assignment 1500 words
or equivalent
30% Information not yet available
Assessment 2 - Presentation 1000 words
or equivalent
20% Information not yet available
Assessment 3 - Written assignment 2500 words
or equivalent
50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALR718
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.