Unit details
ALR733 - Advertising Theory and Practice
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| Offered at: | (B, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Unit chair: | D Quinn-Allan |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit will provide students with a theoretical foundation for exploring and understanding:
- Advertising practice
- The role of advertising as a persuasive communication technique to achieve business objectives
- The consequent economic, social and cultural impact that advertising has on society
Assessment
Essay One 2500 words 50%,
Essay Two 2500 words 50%,
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1178 | $1178 | $1178 | $2069 | $2614 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
Find Deakin on:
8th June 2007