HMO105 - The Business of Optometry

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 3: Waurn Ponds (Geelong)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Nick Hockley
Cohort rule:

This unit is only available to students enrolled in D302 Bachelor of Vision Science/Master of Optometry.

Up to 10 places may be offered to students not enrolled in D302. Please note a 75% WAM will need to be achieved in order to be considered - please contact a Student Adviser in Student Central.

Prerequisite:

Nil

Corequisite:Nil
Incompatible with: MMM132
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

3 x 1 hour on-campus and online lectures
1 x 2 hour seminar (TBL)

Content

This unit will provide students with an introduction to the skills and knowledge required to establish and operate an optometry business. Students will undertake study of different models of optometry business, business planning and practice set-up, finance and accounting (including key sources of revenue and expense), business law, practice operations and management, human resources and staff management, and the retail and supply chain. Students will also undertake the first stage of their Transition to Clinical Practice training, which prepares them both to engage with the learning activities used in Year 2 of the course, and to choose and then undertake a successful Clinical Residential Placement.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Describe the relative strengths and weaknesses of various models of optometry business, including traditional and online business.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving

ULO2

Explain basic management accounts (income, balance sheet and cash flow statements) in the context of an optometry business.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving

ULO3

Perform individual or group research in order to identify and communicate concepts of retail standards, customer service and customer satisfaction in the context of an optometry business.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving
GLO7: Teamwork

ULO4

Apply knowledge of human resource functions such as appointing new staff, staff rostering, staff motivation and performance management, staff training and exit of staff in the context of an optometry business.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving

ULO5

Describe the key performance indicators used by optometry business owners.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving

ULO6

Demonstrate an understanding of key ethical concepts and/or challenges facing Optometrists in a clinical setting

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving

ULO7

Perform professionally and effectively as part of a team to develop a business plan

GLO7: Teamwork
GLO8: Global citizenship

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Weekly Individual Readiness Assurance Tests (iRATs), prior to Team-Based Activity 9 sessions with 10 MCQs each 30%
  • Weeks 2 to 11
Assessment 2: Business Plan 1500 words 40%
  • Week 11
Assessment 3: Ethical reflection research paper 1000 words 20%
  • Week 7
Assessment 4: Peer review of team Ranking of peers in study group 10%
  • Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Successful completion of Professionalism and Placement (P & P) requirements, as defined in the Optometry P & P guide is a hurdle requirement. Students are responsible for reading and understanding the P & P Guide document, which will be posted separately on the unit's online site. Failure to read the Guide will not be considered as a valid reason for not meeting professionalism and placement expectations.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: HMO105 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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