HSH208 - Health Communication
|Year||2016 unit information|
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), CBD*
1 x 1 hour weekly class delivered cloud (online), 1 x 2 hour weekly seminar or equivalent per week
*CBD refers to Institute of Koorie Education – Community Based Delivery
This unit examines theoretical and practical aspects of health communication and marketing such as audience segmentation, message development and delivery, approaches to mass media, development of visual and written materials, use of shock tactics. Students will critically examine controversial and sensitive campaigns, as well as 'health promotion disasters'. Students will explore social media as a vehicle for designing and implementing campaigns, presentations and messages. Topics include: functional and strategic communication skills and strategies; communication and behaviour change theories; understanding and working with the media; developing media releases; social media and health; social marketing; conducting controversial or sensitive campaigns; conducting low budget campaigns in the community; cultural appropriateness and sensitivity; working with CALD groups; global contexts; engaging the community; the role of communication strategies (e.g. advocacy, networking, building partnerships and building capacity) in promoting health.
Assessment task 1: Media package (equivalent 2000 words per student) 50%
Assessment task 2: Communication package (equivalent 2000 words per student) 50%