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MLC206 - Marketing Law

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Cohort rule:

Not available for Bachelor of Law students

Unit chair:

J O'Callaghan

Prerequisite:MLC101
Corequisite:

For students commencing courses M300, M307, D301, D313, D317, D321, D322, D325, D338, D366 or D388 from T1 2016: MAA103, MAE101, MAF101, MIS171, MLC101, MMK101, MMM132, MWL101.

Incompatible with: Nil
Contact hours:

Campus: 2 x 1 hour classes, 1 x 1 hour seminar per week

Cloud(online): Learning experiences are via CloudDeakin

Content

The unit is designed to introduce students to competition and consumer issues in complex industrial societies and the implications for sales and product promotion. Particular reference is made to the Competition and Consumer Act 2010 (Cth) Parts IV and V and to intellectual property laws. Topics include: the law applying to advertising; product liability; distribution agreements; franchises and solus agreement and related pro-consumer obligations.

Assessment

Written Assignment 3500 words 40%, Examination 2 hours 60%

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