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MLC206 - Marketing Law

Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Cohort rule:

Not available for Bachelor of Law students

Unit chair:

J Callaghan

Prerequisite:MLC101
Corequisite:Nil
Incompatible with: Nil
Contact hours: 2 x 1 hour classes, 1 x 1 hour seminar per week
Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The unit is designed to introduce students to competition and consumer issues in complex industrial societies and the implications for sales and product promotion. Particular reference is made to the Competition and Consumer Act 2010 (Cth) Parts IV and V and to intellectual property laws. Topics include: the law applying to advertising; product liability; distribution agreements; franchises and solus agreement and related pro-consumer obligations.

Assessment

Written Assignment 3500 words 40%, Examination 2 hours 60%

Unit Fee Information

Unit fee information available soon

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