Unit details
MLC206 - Marketing Law
| Offered at: | (B, G, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 2 |
| EFTSL value: | 0.125 |
| Unit chair: | S Christie |
| Coordinator: | V Huang/J Carmichael/F Tiba (B), S Christie (X) |
| Prerequisite: | MLC101 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 2 x 1 hour lectures, 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit is designed to introduce students to competition and consumer issues in complex industrial societies and the implications for sales and product promotion. Particular reference is made to the Competition and Consumer Act 2010 (Cth) Parts IV and V and to intellectual property laws. Topics include: the law applying to advertising; product liability; distribution agreements; franchises and solus agreement and related pro-consumer obligations.
Assessment
Written Assignment 3500 words 40%, Examination 2 hours 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1178 | $1178 | $1178 | $2722 | $2846 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
