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Unit details

MLM790 - Marketing Law

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:(B, X)
Credit point(s):1
Offerings: Trimester 2
EFTSL value: 0.125
Unit chair:

V Huang

Prerequisite:Nil
Corequisite:Nil
Incompatible with: MLM760
Contact hours: 1 x 3 hour seminar per week

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Topics to be addressed include: the competition and consumer provisions of the Trade Practices Act 1974 (Parts IV and V) with particular focus on their implications for advertising, sales, marketing and distribution; intellectual property issues relevant to sales and marketing including registrable forms of intellectual property and common law protection; and enforcement and compliance issues, remedies and defences.

Assessment

Written Assignment 1 2000 words 25%, Written Assignment 2 2000 words 25%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1178$1178$1178$2839$2908

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

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