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MMC401 - Qualitative Research for Business

Enrolment modes:Trimester 1: Burwood (Melbourne)
Credit point(s):1
EFTSL value: 0.125
Cohort rule:

(For Bachelor of Commerce (Honours) and Bachelor of Property and Real Estate (Honours) students only)

Unit chair:

M Parris

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 3 hour seminar per week

Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.

Assessment

Assignment 1 (Research Essay) 2500 words 30%, Assignment 2 (Research Essay) 3000 words 35%, Assignment 3 (Research Essay) 3000 words 35%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1260$1260$2594$2754

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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