- Study at Deakin
- Life at Deakin
- Industry and community
- About Deakin
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Previously coded as:||Nil|
|Unit chair:||R Casidy|
1 x 1 hour class, 1 x 2 hour seminar per week
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment 1 (Individual) - Seminar Exercises – for each of 10 seminars (approx 300 words each) 30%
Assessment 2 (Individual) – Written Case Study assignment -2000 words, 15%
Assessment 3 (Individual) – Written Individual Reflection on assignment learning - 500 words, 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.