Current students

Course search

Unit details

Return to previous page

MMK101 - Marketing

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:R Casidy
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MMK277

Contact hours:

1 x 1 hour class, 1 x 2 hour seminar per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.

Assessment

Assessment 1 (Individual) - Seminar Exercises – for each of 10 seminars (approx 300 words each) 30%
Assessment 2 (Individual) – Written Case Study assignment  -2000 words, 15%
Assessment 3 (Individual) – Written Individual Reflection on assignment learning - 500 words, 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Unit fee information available soon

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007