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|Enrolment modes:||Trimester 1: Burwood (Melbourne)|
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
MMK277 or MMK101
1 x 2 hour class and 1 x 1 hour seminar per week
* Offering combines video conference and campus seminar (located at Warrnambool) with Cloud (online) delivery.
|Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.|
This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.
Assessment 1 (Individual) - Written Assignment - Research Report (4000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
Unit fee information available soon