MMK266 - Consumer Behaviour
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Waterfront (Geelong), Cloud (online)|
Trimester 2: Burwood (Melbourne), Cloud (online)
MMK277 or MMK101
Campus: 1 x 1 hour class and 1 x 2 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
* Offering combines video conference and campus seminar (located at Warrnambool) with Cloud (online) delivery.
This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.
Assessment 1 (individual) - Written assignment - Research report (4000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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