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(B, S, online, X*)
Trimester 1 (B, online), trimester 2 (B, S, online, X*)
D Bednall (Trimester 1), M Volkov (Trimester 2)
MMK277 or MMK101
1 x 2 hour lecture and 1 x 1 hour tutorial per week
* Offering combines video conference and campus tutorial (located at the Warrnambool campus) with online delivery.
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.
Assessment 1 (Individual) - Written Assignment - Research Report (4000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: students must obtain at least 50% of the available marks in the examination in order to qualify for a passing grade.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.